Large brands and small brands in their respective marketing channels are not the same emphasis, which has also brought a wealth of sales channels and pluralism.
Different from the general product sales, outdoor sales supplies many multiple sales models, apart from setting up counters and stores, they modes of transmission through the network to deliver outdoor sports products, direct sales network. The big brands tend to counter, through shopping malls, brand stores and independent outdoor specialty stores as the main channel, and some engaged in the retail business of small dealers, such as the main forum through the network, and pasted it, such as sales of their products. This reporter has learned that China's outdoor sports market, there are two major patterns are insist to do a "small outdoor" professional concepts, such as professional and professional outdoor rock climbing to do to do outdoor sports car, and the other is to do " large outdoor "concept, such as we all know the three-fu outdoor sports company.
It is reported that most of the major brands now have to implement a one-stop shopping forms (such as: The North Face ), from professional equipment to be compatible with the relevant materials. In order to attract more consumers, a number of domestic brands is no longer a technical article to do more, but on style and fashion at up to attract people's attention. Of course, they are also locked eyes at some of the technical content of products is not high up, they fail to do professional mountaineering equipment, but production probably be compatible with the hat, scarf and so on, these products have advantages in terms of price on the market prospects are also very good.
Because of outdoor sports or belong to a certain extent compared in terms of professional sports, so selection of outdoor sports equipment at the time, the majority of consumers are more brand-oriented. At the time engaged in outdoor sports, professional equipment directly affects the quality of outdoor sports, the more the more professional equipment can reduce the risk of engaging in outdoor sports, and so are still a number of professional brand of choice for consumers to buy products. In addition, the conduct of outdoor sports in general have a relatively stable team, team atmosphere and the surrounding people is also a selection of brand affect consumers purchase products essential factors. Therefore, a lot of brand products at a time when the main emphasis of products are functional, because in general different sport products, outdoor sports products on the functional requirements are very high. "
